The problem
Enola Holmes 3 needed to launch in Brazil during the 2026 FIFA World Cup, the one event capable of eating every other feed alive. Football had the country’s full attention, and a period mystery about whether a detective says yes to marriage had, on paper, none of it.
The position we took
Gabriely Miranda, Brazil’s most talked-about WAG, had already written her own marriage contract with Endrick, and it had gone viral. If Enola needed to decide on marriage, Gabriely already had the paperwork.
What we made
We partnered with Gabriely during the one event guaranteed to out-shout Netflix: the World Cup. She gave her verdict straight to camera: Enola wouldn’t be crazy enough to marry without a contract, so she wrote one, a full, clause-by-clause marriage contract for Enola Holmes, in the exact style that made her own contract famous.
The numbers
Nearly 7.9 million views and more than 144 thousand engagements, across Instagram, X, Threads, TikTok, and Facebook. Endrick himself commented and shared it to his own Stories, with zero commercial deal behind it. Entertainment and gossip press picked it up entirely on their own.
Project information
- Launch Campaign
- Entertainment
- 2026
Netflix
Other projects
Something worth making?
Talk to the people who’ll make it → hello@matter-energy.com