A storehouse of entertainment freaks.

Launch campaigns, key art, films, social and live experiences for entertainment brands. Bring us the full launch or one piece of it: each one is shaped around the title, the market and the fans, with the whole campaign in mind.

Entertainment marketing is becoming entertainment. Fans skip whatever smells like an ad, so the launches that win are the ones they would have watched anyway. Our teams live the culture before they market it, turning that instinct into campaigns built for fans across markets, from São Paulo to Seoul to Madrid.

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Movies, series, music, podcasts, audiobooks, games, a concert on a random Tuesday. We were already living all of it long before it became our job. Now we get paid for it.

Kika Igue, Head of Creative, Entertainment

Proof

Global campaigns
From Brazil to the US, Latam, Korea and Japan, campaigns built for local fandoms and global entertainment brands.
One Piece: The Straw Hat Swap
Luffy met Chico Bento for the season launch in Brazil: more than 85 million impressions and 1.5 million engagements.

What it takes to start

A full campaign: Bring us the title, the markets and the challenge. We can take it from positioning to launch.
One piece of it: Already have the campaign? Bring us the gap. AV, tagline, key art, stunt, social, experiential or strategy.
Anywhere it needs to go: Global idea, local execution or both. We build for the market and the fandom, not just the language.
How we work: One integrated team, shaped around the brief. No unnecessary layers, no predetermined package.

Disciplines inside the studio

Strategy & positioningFinding the cultural truth that gives the whole campaign somewhere to go.
Key art & designVisual systems built to hold together across formats, markets and languages.
AV & custom contentTrailers, teasers, spots and original films made to earn attention, not interrupt it.
Social & fandomIdeas born from how fans actually watch, talk, share and obsess.
Experiential & stuntsLaunch moments designed to become part of the entertainment around the title.
Localization & global adaptationCampaign thinking that travels without flattening what makes each market specific.

Entertainment

We make the kind of work fans wish brands made more often.

Where stories become worlds, audiences become communities, and entertainment becomes culture.

The market

Entertainment moves across formats, borders and communities.

A series drops. An album becomes a cultural moment. A podcast finds its people. A game builds a universe. An audiobook gives a story another life. Different audiences, different behaviors, different ways in. The opportunity is knowing what makes each one matter, and building from there.

What we build

Ideas shaped by what people actually watch, play, listen to and love.

Launch campaigns, artist and genre platforms, key art systems, films, custom AV, social, PR stunts, live experiences and more. We work across streaming, music, podcasts, audiobooks and games, building for the specific behaviors and communities around each one.

The number

The work changes with the brief. So does what success looks like.

Sometimes it’s 17.3 million premiere-week views. Sometimes it’s 10,000 fans showing up in person. It can be streams, listens, views, conversation, participation or a cultural moment that travels further than the media plan. We build around the outcome that actually matters.

What gets handled underneath

The big idea gets the attention. The details get the same standard.

Formats, crops, cutdowns, key art variants, language versions and market adaptations are built into the work, not treated as an afterthought. Whether it lives on a screen, a billboard, a feed, a stage or in someone’s headphones, the system is designed to hold together wherever it goes.