The problem
Pulsa was being built as a new destination where fashion, culture and community collide. Launching with an identity softer than its curation would have made it one more store; it needed one flexible enough to carry a state of mind rather than a catalogue.
The position we took
Curate a state of mind, and let the identity behave like the store.
What we made
A visual identity that carries the duality: a logotype with the confidence of high fashion, graphic elements loose enough for experimentation and cultural layering, a restrained palette with bold accents, applied across retail, print, tote, lookbook and social.
Status
Identity in market since December 2023.
Pulsa was born as a new kind of destination where fashion, culture and community collide. We created a visual identity that mirrors this duality: sharp yet playful, minimal yet expressive. The logotype carries the confidence of high fashion, while flexible graphic elements open space for experimentation and cultural layering. A restrained color palette gives it timelessness, while bold accents inject energy and edge.
Project information
- Branding
- Consumer Brands
- 2023–2025
- Visual identity
- Logotype
- Retail
- Social
Pulsa
Other projects
Something worth making?
Talk to the people who’ll make it → hello@matter-energy.com